The Two Pizza Team Rule: A Proven Method for Building a Successful Business

Do you know how to leverage the two pizza rule for massive business growth? Learn powerful strategies with the deep wealth 9-step roadmap.

Do you know the Two Pizza Rule and how it can transform your business?

We’re all about growing a business at Deep Wealth through our 9-step roadmap. But, as powerful as the 9-step roadmap is for growing a business, it has limits if your systems get in the way.

Who am I, and how do I know?

I started my eLearning company, Embanet, right out of school. I had no money, experience, or team. Living in my parent’s attic and running my business, I found a new best friend, otherwise known as failure.

My grit and passion kept me in the game long enough to uncover strategies for business success. And not any success, but massive business success.

With business success came the proverbial knock at the door from a buyer. The buyer was with a multi-billion dollar company and was smart and experienced.

I said “no” to the buyer’s 7-figure offer and “yes” to mastering the art and science of a liquidity event. Then, two years later, I said “yes” to a 9-figure offer from a different buyer.

Today I pay it forward through the 90-day Deep Wealth Experience. Business owners leverage the exact strategies I created. When selling, the results are growing profits and capturing the best deal, instead of any deal.

The Deep Wealth 9-step roadmap combined with the Two Pizza rule gets results.

So, what is the Two Pizza rule, and how can you leverage it for success?

Please keep reading.

A Brief History Of The Two Pizza Rule For Business Growth

The Two Pizza rule comes from Amazon’s founder Jeff Bezos to create small and efficient teams. This approach encourages a culture of ownership and accountability. The results are innovative and successful outcomes.

The rule is straightforward: any team should be small enough to eat two pizzas. In other words, teams should be small and agile, clearly focusing on a specific goal.

Through the Two Pizza Rule, teams have the autonomy to think big and be creative in their approach. As a result, team members take ownership of their work. The end result is innovative solutions that help create market disruptions. Small teams also foster a sense of unity and camaraderie.

The Two Pizza Rule goes beyond a concept and is a mindset for a positive change to your business. Small and focused teams achieve greater efficiency and productivity. Improved outcomes and increased profits are the results. The Two Pizza Rule is a powerful tool that helps you and your team reach your full potential.

Understanding the Two Pizza Rule

A culture of autonomy is one of the fundamental principles of the Two Pizza Rule. It’s no coincidence that embedded within the Deep Wealth 9-step roadmap is also a culture of autonomy. Team members feel a sense of ownership which leads to commitment and speed. When team members take ownership of their work, they invest in the project’s success. A small but effective team enjoys increased motivation and productivity. At the same time, team members take pride in their work.

The Two Pizza Rule also promotes efficiency and effectiveness within the team. Smaller teams are more agile and can make decisions faster. Less bureaucracy and fewer layers of hierarchy cut wasted time and resources. Instead, teams focus on what’s essential. With speed and precision, you can expect to achieve the desired goals.

Further, the Two Pizza Rule encourages creativity and innovation. Smaller teams can think outside the box and create unique solutions to problems. Traditional hierarchies don’t exist. Instead, team members share ideas with ease which leads to robust solutions.

The Importance of Team Size in Achieving Goals

The Two Pizza rule is all about the size of the team. The team size determines the success of a project or goal. When teams are smaller, there are fewer communication breakdowns and less bureaucracy. Also, faster decisions result in less wasted time and resources.

Smaller teams create unity and camaraderie among team members. Motivation and ownership of the project results lead to better results. Feeling invested and ownership in the project has team members go the extra mile.

Another critical aspect of team size is the ability to adapt to change. Smaller teams are more agile and can adjust to new situations with eases. Agility is vital in today’s fast-paced environment, where change is the only constant.

Smaller teams are also more focused and have a clearer sense of direction. A small team size helps members understand their roles and how they contribute to the goal. Coordination improves, as does the efficient use of resources.

The size of the team is a crucial factor in achieving goals. Smaller teams are more productive, efficient, adaptable, and focused. Look to the Two Pizza Rule to organize your teams to achieve your goals.

How to Roll Out The Two Pizza Rule in Your Business

The key to implementing the Two Pizza Rule is to start small and have patience.

First, determine the specific goals and objectives for each team. Clear goals ensure that each team has a clear sense of direction. Along the way, create key performance indicators for the goal. What gets measured is what gets done.

What should you look for in team members?

Identify the team members who are the most effective in achieving the goals. Ideal team members are self-motivated. The same team members are creative and work well in a team environment. Also, it’s essential to have the right people passionate about the goal.

Third, give your teams the autonomy to make decisions and take ownership of their work. What’s essential is trusting the team. Teams thrive when given the freedom to explore new ideas and approaches. Autonomy is a vital aspect of the Two Pizza Rule. Through autonomy, you welcome creativity and innovation.

Fourth, be sure to provide the necessary resources and support. Training, mentoring, or access to technology and tools are your priority.

Finally, schedule frequent reviews of the progress of each team. Make adjustments as needed.

Overcoming Challenges and Maintaining Focus

The Two Pizza Rule in your business brings benefits, but it also comes with challenges. Here are some tips for overcoming challenges and maintaining focus on your goals:

First, communication is vital. Ensure team members are aware of the goals and objectives of the project. Ensure there’s clarity on how each role contributes to achieving the goals. Clear and open communication ensures everyone is on the same page.

Second, expect resistance. Some team members may be resistant to change. Remember, you’re banishing a traditional hierarchical environment. Be patient and take the time to listen to each concern and address them.

Third, stay focused on the end goal. As with any new system, you can expect setbacks and issues. But at the same time, remain focused on the big picture. Keep in mind the reason why you decided to adopt the Two Pizza Rule in the first place.

Fourth, be flexible. Leverage your unique culture when implementing The Two Pizza Rule. Set expectations for changes as you work your way through the system. As with anything new, expect the unexpected and keep the big picture in mind.

Finally, stay committed. Implementing the Two Pizza Rule is not a quick fix. It takes time and effort. Stay with the process and keep pushing forward, even when faced with challenges.

To overcome challenges and maintain focus on the goals, ensure clarity in communication. Change of any type creates challenges. Commitment to the process enriches your culture.


The Two Pizza Rule is a simple yet powerful concept that helps you achieve success. Small and efficient teams foster a culture of ownership and accountability. You also promote efficiency and effectiveness and encourage creativity and innovation.

The Two Pizza Rule is not a one-time event but a continuous process. By staying committed to the method, you overcome challenges. The enhanced focus and creativity help uncover new market problems. Solving the issues allows you to create a market disruption.

Growth results, as does an increase in enterprise value. The Two Pizza Rule encourages a culture of autonomy and ownership within the team. Increased motivation, productivity, and pride in the work become commonplace.

Smaller teams are more agile and can make decisions faster. Less bureaucracy and fewer layers of hierarchy are front and center. Expect less wasted time and resources.

The Two Pizza Rule is a powerful tool for creating small, efficient, and autonomous teams. A culture of ownership promotes efficiency and effectiveness and fosters creativity and innovation.

Leverage the power of the Two Pizza Rule with the Deep Wealth 9-step roadmap. The ideal team size ensures that each of the nine steps receives the focus, time, and attention needed.

You can do it. I know you can.

Here’s to you and your success.

Your Biggest Raving Fan,

Jeffrey Feldberg

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