THE

$ELL MY BUSINESS

PODCAST

Branding Expert Ann Fryer On How To Maximize Your Potential Both In Business And Your Liquidity Event

"Always trust yourself and the value you bring to people." - Ann Fryer

Ann Fryer is on a mission to inspire you to live purposefully and invest in your future. With a people-first leadership style, Ann has always believed that the most important brand you build is yourself.

Ann guides individuals and teams to uncover their inherent purpose by nurturing and honing strengths, talents, and ambitions. By empowering others, she has created a community of professionals who are maximizing their potential.

Voted as the kindest girl in her elementary school, she has always understood that compassion and connection are the bonds that unite. Making us healthier and happier in the process. For the past 20 years, Ann has been applying her storytelling and organizational excellence in a career building luxury and lifestyle brands.

Her natural ability for creating memorable partnerships and experiences that capture the imagination and spark conversation afforded her the opportunity to work with iconic brands from Johnnie Walker and Absolute Vodka to JW Marriott and W Hotels. Ann was that the forefront of the content-driven experiential movement, and today is recognized as a thought leader in the purpose-driven landscape.

Ann is currently the Senior Vice President, Partnerships, Promotions, and Events at CBS.

Anne was born in South Africa and raised in Europe and the United States and splits her time between New York City and the idyllic New England town of New Canaan, Connecticut. She finds solace and respite in nature, conscious home design, and global exploration. Ann is a graduate of Hamilton College.  

The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-day,s you create a blueprint to help you optimize your business value. You also have the certainty of capturing the maximum value for your liquidity event.


SHOW NOTES

  • How understanding your North Star has people see you in a different light
  • Why simplicity is important for branding
  • The power of understanding your North Star as a business in regards to what's your purpose
  • Why branding starts with you and your core values
  • Start branding with your story
  • People buy products and services because of the story being told
  • Ask yourself how you're different than your competition
  • Ann shares the example of how everyone at NASA, including the janitor, knew the mission to put a man on the moon
  • Why people buy on emotion first and justify it with logic later
  • The power of credibility, consistency, and simplicity
  • Why you lose credibility as a brand when you're story is not consistent with your business
  • How culture plays an essential role in branding and what you can do to build a culture
  • How to build culture when people are working remotely
  • Why a liquidity event is like a marketing campaign
  • The power of having your audience excited about your story and brand
  • Why people want to understand the social impact initiative of companies
  • The power of planning with 30-day, 60-day, and 90-day plans
  • Why branding needs to include everyone in the company and not only marketing people
  • How an open forum for everyone in the company to provide feedback helps both the brand and culture
  • Why you must communicate with everyone in the company to ensure brand consistency
  • The power of goals for both the business and branding
  • Why business owners must welcome an open-door policy
  • Why you must trust yourself and the value you bring to those around you


This podcast is brought to you by Deep Wealth. 

When it comes to your liquidity event, you have one chance to get it right, and you better make it count. Enterprise value is created from preparation and not the event itself. 

Learn how the Deep Wealth Experience helps you maximize enterprise value. Master the same strategies our founders used to increase their company value by 10X. 

Access the same 9-step road map of preparation that paves the way for success. Enjoy the certainty that you'll capture the maximum value on your liquidity event.  

Click here to book your free exploratory call.

Enjoy the interview!


SELECTED LINKS FOR THIS EPISODE

The Deep Wealth Experience

Book Your FREE Deep Wealth Exit Call

This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we, and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer. Two years later, we said "yes" to a 9-figure offer.  In the process, we increased the value of our company by 10X.

During our liquidity event journey, we created a 9-step road map of preparation. It's the quality and depth of your preparation that increases your business value.

After our 9-figure liquidity event, we committed ourselves to help business owners dominate and win. The Deep Wealth Experience has you create a blueprint to optimize the value of your business.

Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

Click here to book your free exploratory call.


This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer based on 3-times, EBITDA. Two years later, we said "yes" to a 9-figure offer based on 13-times EBITDA.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

More Episodes (From Newest To Oldest)

The list below has the most recent episodes of The Sell My Business Podcast. Click on any title to find the show notes, transcripts, and additional resources.
Business
Communication
Deep Wealth
Digital Marketing
EBITDA
Efficiencies
Entrepreneur
Exit Planning
Exit Strategy
Gratitude
Happiness
Leadership
Leadership in Challenging Times
Mergers And Acquisitions
Humility
Resilience
Preparedness
Preparation