Pllenty Founder and CEO Richard Kopman On How The Customer Payment Experience Can Increase Profits and Business Value (#020)

"My most important role is the CEO of this company is finding good people to join our team" - Richard Kopman

Richard Kopman, is cofounder of the FinTech startup, Pllenty Inc. and serves as the chief executive officer. Richard plays an integral role in Pllenty's product, business development and strategic planning.

Kopman is a 25-year veteran of the IT industry and has worked with clients in a wide variety of sectors. He has a hand on approach to managing client engagements. Kopman believes in the value of the customer experience.

Firms who work with Kopman can expect a creative visionary who hits the ground running, identifying and capitalizing on the potential and untapped verticals, and crafting positioning strategies that create competitive distinction, and galvanize exponential growth in revenue and account capture.

Kopman's gift for networking and client relations has consistently proven vital in securing prestigious new clients at the Fortune 2000 levels, such as CIBC, RBC, TD Bank, Scotiabank, National Bank Financial, Citi Bank, Hydro One, Bank of America, Macy's, and Walmart to name a few.


  • Why it took Richard two decades to solve a painful problem in the world of customer payment
  • The gap that Plenty fills for both businesses and not-for-profits
  • How Plenty works with small organizations and large multinational companies
  • The challenges with payment processors like Stripe and PayPal
  • Why being online today is not a luxury but a necessity, especially with COVID-19
  • The power of the omnichannel to offer payments through email, chat, SMS, social media, and the web
  • How Pllenty filled a market void by giving a businesses' customers choice for how to pay
  • Why Pllenty chose Amazon Web Services for its back-end data storage and cloud access
  • How to make it easy for a business to create a market disruption in international markets
  • Richard reveals the industry secrets that processors don't want you to know
  • Why Pllenty is transparent with its billing
  • Richard talks about his decision to ensure Pllenty's integration is painless and with no costs
  • How COVID-19 has reduced the reluctance to do things in a different way
  • Richard shares how Pllenty works with not-for-profits, such as churches, to boost fund-raising
  • How Pllenty integrates with Facebook, Twitter, Instagram, Snapchat, and YouTube
  • Makeing clients' branding a top priority at the expense of having no Pllenty branding
  • Richard's beliefs on why customers can leave without penalty or commitments
  • How Pllenty achieved a customer churn rate of 0.005%
  • Richard's belief on why his most important role is finding good people to join the team
  • The importance of surrounding yourself with smart and talented people

This podcast is brought to you by Deep Wealth. Are you thinking about selling your business? You have once chance to get it right and you better make it count. Learn how the Deep Wealth experience helps maximize company value before you sell. Master the same exit strategies we used to increase our company value 10X with our 9-figure exit.

Enjoy the interview!

Listen to the episode on Apple Podcasts, Spotify, Overcast, Stitcher, Castbox, Google Podcasts, or on your favorite podcast platform. [[[ADD LINKS]]]


Pllenty's website

Richard Kopman on LinkedIn

The eBook Why You Suck At Selling Your Business And What You Can Do About It (Today)

The Deep Wealth Experience

This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer and "yes" to a 9-figure offer two years later.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

More Episodes (From Newest To Oldest)

The list below has the most recent episodes of The Sell My Business Podcast. Click on any title to find the show notes, transcripts, and additional resources.
exit planning
mergers and acquisitions