5 Liquidity Event Mistakes That Will Make You Cry (#037)

"Your acres of diamonds are right in front of you waiting to be discovered." - Jeffrey Feldberg and Steve Wells

Jeffrey Feldberg and Steve Wells are the founders of Deep Wealth. The M&A journey for Jeffrey and Steve began when they said "no" to a 7-figure unsolicited offer. Immediately, the two said "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey and Steve said "yes" to a 9-figure offer. On the process, Jeffrey and Steve increased their company value 10X.

How did Jeffrey and Steve increase their company value 10X and go to a 9-figure liquidity event?

Jeffrey and Steve created a proven 9-step solution on how to successfully prepare.

The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days you have a launch plan and certainty that you capture the maximum value.


  • 75% to 90% of businesses listed for sale to fail
  • Preparation, Or Lack Of It, Will Either Make Or Break Your Liquidity Event
  • Why you'll learn about your business and marketplace through preparation
  • How revenue and profits increase as a result of preparation
  • Why due diligence from you future buyer isn't enough and too late in the process
  • Do You Run Your Business Or Does Your Business Run Without You?
  • The importance of losing your golden handcuffs
  • Why you'll find and solve new painful problems for your customers
  • The power of a market disruption
  • Why your enterprise value goes up when it runs without you
  • The power of keeping a thriving and profitable business forever or selling it tomorrow
  • When Your Advisory Team Works, Your Dream Works
  • The common mistakes business owners make by using their existing lawyer
  • The six members of your liquidity event advisory team
  • Why the advisory team is not complete until you hire a Chief Exit Advisor
  • The role of a Chief Exit Advisor and how this individual helps you win big
  • Liquidity Events Mistakes Include Thinking Like A Seller Instead Of A Buyer
  • The power and leverage created when you think like a buyer
  • Understanding the different types of buyers
  • Why you must find each buyer's problem they are hoping your company will solve
  • The power of the Richter Reverse RFP to find the buyer with the best cultural fit
  • Liquidity Event Mistakes Include Not Finding The Hidden Rembrandts In Your Attic
  • Your business is world-class in at least one area and it's your mission to discover this
  • Why Rembrandts increase your enterprise value and keep your deal engaging for buyers
  • How Rembrandts help grow your business and increase profits

This podcast is brought to you by Deep Wealth. Are you thinking about a liquidity event? You have one chance to get it right and you better make it count. The 90-day Deep Wealth Experience gives you the certainty to capture your maximum value. You'll master the 9-steps of preperation we created for our 9-figure exit. Click here to book your free exploratory call.

Enjoy the interview!


The Acres of Diamonds Story

Jeffrey Feldberg on LinkedIn

Article: "5 Liquidity Event Mistakes That Will Make You Cry"

Steve Wells on LinkedIn

The Deep Wealth Experience

Book Your FREE Deep Wealth Exit Call

This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer and "yes" to a 9-figure offer two years later.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

More Episodes (From Newest To Oldest)

The list below has the most recent episodes of The Sell My Business Podcast. Click on any title to find the show notes, transcripts, and additional resources.
No items found.