THE

$ELL MY BUSINESS

PODCAST

Growth Master Mal McCallion On How To Grow And Scale Your Business Through Proven Strategies

"The biggest focus for businesses should be about getting hyper-personal." - Mal McCallion

Mal McCallion has 30 years of experience in high-growth organizations. Mal is obsessed with elements of business that make some businesses succeed where others fail.

As part of the teams that launched both Zoopla and Primelocation and, with the experience of growing these businesses to multi-million plus valuations, Mal launched Growtion in 2015 to help businesses get on the fast-track to success.

Using a strong base of actionable strategies built around Product, Marketing, and Sales, Growtion has helped dozens of businesses execute their way to success.

The Sell My Business Podcast is brought to you by Deep Wealth.

The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days, you have a blueprint for optimizing the value of your business. You also enjoy the certainty that you capture the maximum value.

SHOW NOTES

  • Mal shares how he left two decades of financial services to join a startup that later sold for over $55M
  • How the liquidity event began Mal's obsession with systems that create massive success
  • The role execution plays in business success
  • The lessons learned from the launch and sale of Zoopla
  • How growth combined with execution create success
  • Why Mal created the Growtion system to help businesses skyrocket success
  • How finding a problem to solve is key to success
  • How to avoid common mistakes when launching a product or service
  • Why Product Market Fit (PMF) is key to success
  • The power of the 11-7-4 formula to attract new customers
  • How to create and re-purpose content to grow sales
  • Why trust is critical for attracting new clients
  • The power of create three packages to offer prospective clients
  • How to create three packages
  • Lessons learned from the book Thinking Fast and Slow
  • The power of choice architecture
  • Why people like the sense of control and how to give this to clients
  • Why you should start with 10-key features for your offering
  • How sales must be front-and-center in your business
  • Why engagement in the sales process creates sales
  • The power of customer reviews and testimonials
  • Why Growtion is built on 15 core elements
  • The power of becoming hyper-personal in your communications to clients and prospective clients
  • Why you must put the power of visualization to work for you when thinking of the future
  • How visualization and goals make a powerful combination
  • Why enjoying the journey is as important as enjoying success

This podcast is brought to you by Deep Wealth. Are you thinking about a liquidity event? You have one chance to get it right, and you better make it count. The 90-day Deep Wealth Experience gives you the certainty to capture your maximum value. You'll master the 9-steps of preparation we created for our 9-figure exit. 

Click here to book your free call. Learn about the 9-Step Roadmap and how you can capture the maximum value on your liquidity event.

Enjoy the interview!

SELECTED LINKS FOR THIS EPISODE

Mal McCallion on LinkedIn

The Growtion website

The book Thinking, Fast and Slow

The Deep Wealth Experience

Book Your FREE Deep Wealth Exit Call

This episode is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we, and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer. Two years later, we said "yes" to a 9-figure offer. In the process, we increased the value of our company by 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit, we committed ourselves to level the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

Click here to book your free call. Learn about the 9-Step Roadmap and how you can capture the maximum value on your liquidity event.

This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer based on 3-times, EBITDA. Two years later, we said "yes" to a 9-figure offer based on 13-times EBITDA.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

More Episodes (From Newest To Oldest)

The list below has the most recent episodes of The Sell My Business Podcast. Click on any title to find the show notes, transcripts, and additional resources.
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Exit
Leadership
Liquidity
Liquidity Event
M&A
Preparedness
Post-Exit