THE

$ELL MY BUSINESS

PODCAST

Sell-Side Advisor, Successful Business Owner, And Philanthropist, Rob Follows On How To Achieve Success To Significance In Your Liquidity Event

“We are about success to significance through selling to strategics." - Rob Follows

Rob Follows is driven to helping entrepreneurial business owners achieve maximum value when the right time comes to sell. He has a passion for helping people live their vision and wants to help other entrepreneurs achieve full value for their business.

Today, Rob has been involved with or led over a thousand M&A transactions with a total transaction value of over $100 billion. As well as being CEO and founder of STS Capital Partners, Rob is also the founding Chairman of Altruvest Charitable Services, a Canadian charity that provides training and tools to improve the performance of charitable organizations so they can give more to their causes.

In 1998, Rob received the Top 40 Under 40 leadership award for the work he had done in creating 1,000 new jobs in Canada, as well as founding and growing Altruvest Charitable Services, which has now contributed over $10 million since its establishment.

Rob is a true believer in contributing leadership. He has held various roles with Young Presidents’ Organization and World Presidents' Organization, including founding chapter chair, former Chair of the Global Deal Network, Founding Chair of the Executive Committee of the Social Enterprise Networks, serving on the networks committee of the international board of YPO for over five years and contributing to over 100 events as a YPO best of the best premier speaker.

Rob is also an extreme adventurer. When Rob summited Everest on May 24th, 2006, he became part of an elite group of people who have climbed all Seven Summits. His adventures also include skiing the North and South poles. Canoeing the Nahanni River in the Canadian Arctic.  The first international descent of the Onan River on the Siberia/Mongolia border. Completing the 250-kilometer Gobi Desert Ultra Marathon and 110-mile Trans Rockies Challenge. Rob has practiced deeper meditation and mindfulness with the Tibetan monks at the Kopan Monastery in Nepal, Tiger's Nest Monastery, and other monasteries in Bhutan.

Rob's academic accomplishments include a BA with distinction from the University of Toronto; an LL.B from Osgoode Hall Law School at York University; a certificate in Not-for-profit management from the University of Toronto and Sheridan College; the Arbor Award from the University of Toronto as an international leader in corporate philanthropy; a master's degree from Oxford University's Saïd Business School in Advanced Strategy. He was also honored by being identified as one of the "Group of 175": the 175 most visionary and philanthropic living graduates in the history of the University of Toronto.

The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-day,s you create a blueprint to help you optimize your business value. You also have the certainty of capturing the maximum value for your liquidity event.

SHOW NOTES

  • The importance of knowing the difference between a sell-side advisor and an investment banker
  • Rob shares how he had the largest independent marketing services business in Canada
  • How Rob sold his business for 27 times EBITDA to later learn his  buyer would have paid 100 times EBITDA
  • Why Rob created STS Capital Partners as a result of his experience
  • STS Capital stands for "Success To Significance" through selling to strategics
  • The advantage of sell-side advisory that business owners won't find anywhere else
  • Most owners sell because of death, disease, divorce, disability, disenchantment, and disintermediation
  • How financial buyers, VCs, Private Equity, and SPACs aim to buy low and sell high to strategic buyers
  • How STS Capital cuts out intermediaries to get the highest price from strategics
  • Why finding the hidden Rembrandts in your attic drives up enterprise value
  • Why financial buyers prefer a smaller deal than a deal with risk
  • How traditional investment bankers have a conflict when working with the same buyers
  • Why most sellers lose when dealing with private equity groups
  • Rob shares a case study where private equity offered a buyer $40M but later paid $106M because of STS Capital
  • How private equity groups attempt to remove investment bankers representing the business owner
  • Why you need world-class sell-side advisors to help win against private equity groups
  • How preparation is your key to helping you achieve the best deal instead of any deal
  • How COVID-19 has changed the M&A landscape
  • Why you can't time the market, but you can time when you enter the market when you're prepared
  • How corporate philanthropy can make the world a better place
  • How Rob found himself at Oxford University working towards a PhD in philanthropy
  • Why Rob created Altruvest Charitable Services to bridge the gap between business and not-for-profits
  • How STS capital helps owners understand that giving back makes the world a better place

This podcast is brought to you by Deep Wealth. 

When it comes to your liquidity event, you have one chance to get it right, and you better make it count. Enterprise value is created from preparation and not the event itself. 

Learn how the Deep Wealth Experience helps you maximize enterprise value. Master the same strategies our founders used to increase their company value by 10X. 

Access the same 9-step road map of preparation that paves the way for success. Enjoy the certainty that you'll capture the maximum value on your liquidity event.  

Click here to book your free exploratory call.

Enjoy the interview!

SELECTED LINKS FOR THIS EPISODE

STS Capital Partners website

What STS Capital Partners do for you

Reach Rob through rob[at]stscapitalpartners[dot]com

The Deep Wealth Experience

Book Your FREE Deep Wealth Exit Call

This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we, and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer. Two years later, we said "yes" to a 9-figure offer.  In the process, we increased the value of our company by 10X.

During our liquidity event journey, we created a 9-step road map of preparation. It's the quality and depth of your preparation that increases your business value.

After our 9-figure liquidity event, we committed ourselves to help business owners dominate and win. The Deep Wealth Experience has you create a blueprint to optimize the value of your business.

Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

Click here to book your free exploratory call.


This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer based on 3-times, EBITDA. Two years later, we said "yes" to a 9-figure offer based on 13-times EBITDA.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

More Episodes (From Newest To Oldest)

The list below has the most recent episodes of The Sell My Business Podcast. Click on any title to find the show notes, transcripts, and additional resources.
Business
COVID-19
Deep Wealth
EBITDA
Entrepreneur
Exit Planning
Exit Strategy
Growth
Liquidity Event
M&A
Sell-Side Advisor
Preparation
Preparedness
Philanthropy