THE

$ELL MY BUSINESS

PODCAST

Master Marketer And Successful Entrepreneur Gordon Henry On Mastering The Art Of The Customer Experience

"If you persist enough, you will find a way to succeed." - Gordon Henry

Gordon Henry is the Chief Strategy Officer at Thryv. He also hosts the Winning On Main Street small business podcast series. Gordon is passionate about helping small businesses grow, modernize, and thrive in today's evolving environment.

Gordon has over 25 years of experience in client acquisition strategies and marketing. He's also a leader in enhancing company images through public relations, brand management, and advertising.

Gordon received his bachelor of arts from Yale University and an MBA from the Wharton School at the University of Pennsylvania. 

Thryv owns the easy-to-use Thryv end-to-end customer experience software built for growing small to medium-sized businesses that help over 40,000 SAAS clients with the daily demands of running a business. 

Thryv's award-winning platform provides modernized business functions, allowing small to medium-sized businesses to reach more customers, stay organized, get paid faster, and generate reviews.

This podcast is brought to you by Deep Wealth and the 90-day Deep Wealth Experience.

Do you want to capture the best deal instead of any deal when you sell your business? 

Up to 90% of liquidity events fail. Think about the time, effort, and money that's wasted. 

Of the "successful" liquidity events, most owners leave 50% to over 100% of the deal value in the buyer's pocket.

What can you do?

Lock in your financial future and attend the Deep Wealth Experience to:

  • Master the 9-step roadmap of preparation
  • Gain invaluable insights from a private mastermind group
  • Prosper from private coaching. 

At the end of the 90-days, you create a blueprint to optimize your business value. You also have the certainty of capturing the maximum value for your liquidity event.

In the words of a business owner who went through the Deep Wealth Experience:

"The Deep Wealth Experience was, hands down, the best program I've ever participated in."

Are you prepared to leave your millions in your buyer's pocket?

Click here to book your free call and learn more.

SHOW NOTES

  • How Gordon mastered marketing and client acquisition (and you can too)
  • The power of listening to your customers
  • How to beat big business and win the marketing and client acquisition game
  • How constant communication flow with your clients wins the day and repeat business
  • Why customer experience is as necessary as the service or product you provide
  • How data on your clients gives you the upper hand in the marketplace
  • How you can automate communications without breaking the bank
  • Why customers prefer to do things on their phones instead of speaking to people
  • How to overcome the shortage of employees through the correct type of automation
  • Examples of how automation saves time and drives up profits
  • The importance of offering online payments to save clients time and boost profits
  • How speed always wins and how you can leverage it to win new business
  • Why your future buyer will pay more for your business when its automated and integrated
  • How automation helps you run your business without you (and increase enterprise value)
  • Why your business must have virtual options so you can compete and win
  • How the pandemic has customers wanting paperless interactions
  • How a small business can compete with big business through automation (at a fraction of the cost)
  • Why you must focus on the customer experience as much as your product or service
  • How customer reviews are a must-have and not a nice to have and what you can do about it
  • The importance of marketing and finance skills in today's environment
  • Why perseverance and persistence wins the day

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SELECTED LINKS FOR THIS EPISODE

The Thryv website

Gordon's email Gordon[dot]Henry[at]Thryv.com

The Deep Wealth Experience

Book Your FREE Deep Wealth Exit Call



This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer based on 3-times, EBITDA. Two years later, we said "yes" to a 9-figure offer based on 13-times EBITDA.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

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Sell My Business