Stop Losing And Start Winning When You Have The Right Liquidity Event Mindset (#034)

"Welcome achievement and success when you expect the unexpected" - Jeffrey Feldberg and Steve Wells

Jeffrey Feldberg and Steve Wells are the founders of Deep Wealth. The M&A journey for Jeffrey and Steve began when they said "no" to a 7-figure unsolicited offer. Immediately, the two said "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey and Steve said "yes" to a 9-figure offer. On the process, Jeffrey and Steve increased their company value 10X.

How did Jeffrey and Steve increase their company value 10X and go to a 9-figure liquidity event?

Jeffrey and Steve created a proven 9-step solution on how to successfully prepare.

The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days you have a launch plan and certainty that you capture the maximum value.


  • Why you need to create a winning liquidity event mindset by expecting the unexpected
  • How mindset helps you both prepare for a liquidity event and get through challengEs
  • How the mindset of Jeffrey and Steve changed from their preparation and what this meant for them
  • Why the right preparation and mindset gives you two win-win options
  • How business owners stop their liquidity events right at the finish line and the high cost of doing this
  • Understanding that the value of your business is created from your preparation
  • How to communicate your way to success with the right liquidity mindset
  • How to communicate to customers and employees
  • The type of liquidity mindset needed when speaking to customers
  • Why most business owners who have had liquidity events struggle with communication
  • Your future buyer knows everything about you. What do you know about your future buyer?
  • Understanding the different types of buyers
  • Knowing how to tune into WII.FM for buyers
  • How you can leverage your so-called failures into strengths with your future buyer
  • Why buyers want an upside and what they are looking for
  • Why buyers pay a premium for your company
  • Understand that it's not buyer beware, buy seller beware and how a liquidity mindset helps
  • The reasons why buyers want you to make mistakes
  • A winning liquidity event mindset protects you and your enterprise value
  • Understanding that your future buyer has had many liquidity mindsets
  • A winning liquidity event mindset has you dominate and win through preparation
  • The 9-step road map Jeffrey and Steve developed for their liquidity event
  • How the 9-steps work together to give you certainty to capture your maximum value on your liquidity event
  • Why time and money spent on preparation is a rounding error compared to the increase in business value
  • How preparation helps you find and fix the skeletons in your closet
  • How preparation helps you find the hidden Rembrandts in your attic and share them with the world

This podcast is brought to you by Deep Wealth. Are you thinking about a liquidity event? You have one chance to get it right and you better make it count. Enterprise value is created from preparation, and not the event itself. Learn how the Deep Wealth Experience helps you maximize enterprise value. Master the same strategies our founders used to increase their company value 10X with a 9-figure exit. Click here to book your free exploratory call.

Enjoy the interview!


Jeffrey Feldberg on LinkedIn

Steve Wells on LinkedIn

The Deep Wealth Experience

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This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer and "yes" to a 9-figure offer two years later.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

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