THE

$ELL MY BUSINESS

PODCAST

Chris Yates On Pivoting And Profiting During A Pandemic (#003)

"I surround myself with others who have already started to take that leap or who are already a few steps ahead" - Chris Yates

Chris Yates is Founder of Rhodium Weekend and Partner in Centurica.  Rhodium Weekend is a community of 6 to 8 figure digital business owners and investors.  Chris has over a decade of experience acquiring and operating digital businesses. Chris has overseen $150 Million in acquisitions of eCommerce, Content, and SaaS businesses. Centurica specializes in helping entrepreneurs, companies and private equity firms buy online businesses.

SHOW NOTES

  • The power of building a network around you
  • The importance of transforming a website into a lead machine through content
  • How Chris solves problems by having the right community of people around him
  • Why you need to be in a mastermind group
  • Chris' first principles of business: adapt and always learn
  • Why it's critical to diversity revenue and traffic to create a business of value
  • Chris' approach to generating leads through digital marketing
  • Generating leads through paid advertising and organic networks
  • The power of peer groups
  • The importance of working with the trend and not against it
  • Ask yourself the question, "what the opportunity in this situation?"
  • The value of customer and business relationships
  • Chris' challenge with his upcoming in-person Rhodium Weekend in light of the coronavirus
  • Dissecting elements of an in-person invent and transferring what you can to virtual
  • First principles of both an in-person and virtual event
  • How Chris leverages the power of word-of-mouth marketing
  • Chris found a way to monetize his passion for connecting people
  • The secrets of being a great operator for events
  • What to look for in opportunities as an investor
  • Why business owners must disrupt their businesses
  • Thrive in business when you do what's hard for big companies to replicate
  • The strategies Chris deployed to avoid the pandemic from putting him out of business
  • How Chris looks at what's ahead in the new economy
  • The importance of building trust with your community and customers
  • Chris' approach to buying and selling businesses and creating a business he keeps
  • How Rhodium Weekend channels Chris' passion while helping business owners solve their problems
  • The power of scarcity and small groups to create a thriving community
  • Chris' 7-year rule that puts people first every day
  • The world needs leaders to get it through the pandemic
  • The power of stepping into the identity of a leader and not holding back

This podcast is brought to you by Deep Wealth. Are you a business owner who is wondering how to grow your business, sell it, or both? Perhaps you're wondering how to make your business pandemic-proof? Learn how the strategies to grow and extract the deep wealth from your business.

Enjoy the interview!

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SELECTED LINKS FOR THIS EPISODE

Connect with Chris Yates

Rhodium Weekend

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This podcast is brought to you by Deep Wealth. Are you thinking about selling your business? You have once chance to get it right and you better make it count. Learn how the Deep Wealth experience helps maximize company value before you sell. Master the same exit strategies we used to increase our company value 10X with our 9-figure exit.

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