Don Gleason On Strategies That Help You Win During A Pandemic
"Challenging times are a golden opportunity for a reinvention of your business. " - Don Gleason
Don Gleason has an extensive background in strategic planning, sales management, marketing, and the customer experience.
As a consultant for two decades, Don helps businesses launch, turn around, or achieve exponential growth.
As a hands-on executive, Don leads companies through a critical path that focuses on launching products, improving cash through high accountability metrics and the disciplines of execution.
SHOW NOTES
How to reduce your burn rate
Insights into government help programs
Challenging times are times for reinvention of your business
How subtle changes make all the difference
How to leverage front-line staff to make changes
Disney saved $3M by talking to their front-line staff
Pivoting your business can be as simple as changing your strategy
Ask yourself what part of your business can go virtual
Why content is king, especially during a pandemic
Look for products or services your business offers that can go virtual
As an example, a restaurant can sell online cooking courses for its best dishes
Why $19.95 is the magic price point for add-on services
Business owners must find the pain point customers are feeling and provide solutions
Steps companies must put in place for today and the future:
Setup work procedures for employees to work from home
Train employees how to work with clients in the virtual environment
Communicate through email, websites, and podcasts
Sell off old or excess inventory at a deep discount
Develop a leadership success plan
How Don helped one client generate $48,000 of found cash by selling off old inventory
Find out how your company compares to industry averages. If your company is performing below, you're leaving money on the table
Create cash reserves through selling off old inventory
Find and cut unnecessary expenses. These savings go into your cash reserve
Write out your ideal customer and focus on keeping your existing customers
The power of finding out how long it takes your business to go from order to payment
Identify business "leaks" such as not collecting account receivables
One hidden expense are employees who don't start on time from lack of preparation
An example of a construction company wasting $265,000 from workers not starting on time at the job site
Leaders must work on their business and not get caught up by working in the business
Identify your key metrics and share with the entire company
What gets measure is what gets done
Treat your employees the same way you treat your clients
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