Don Gleason On Strategies That Help You Win During A Pandemic
"Challenging times are a golden opportunity for a reinvention of your business. " - Don Gleason
Don Gleason has an extensive background in strategic planning, sales management, marketing, and the customer experience.
As a consultant for two decades, Don helps businesses launch, turn around, or achieve exponential growth.
As a hands-on executive, Don leads companies through a critical path that focuses on launching products, improving cash through high accountability metrics and the disciplines of execution.
How to reduce your burn rate
Insights into government help programs
Challenging times are times for reinvention of your business
How subtle changes make all the difference
How to leverage front-line staff to make changes
Disney saved $3M by talking to their front-line staff
Pivoting your business can be as simple as changing your strategy
Ask yourself what part of your business can go virtual
Why content is king, especially during a pandemic
Look for products or services your business offers that can go virtual
As an example, a restaurant can sell online cooking courses for its best dishes
Why $19.95 is the magic price point for add-on services
Business owners must find the pain point customers are feeling and provide solutions
Steps companies must put in place for today and the future:
Setup work procedures for employees to work from home
Train employees how to work with clients in the virtual environment
Communicate through email, websites, and podcasts
Sell off old or excess inventory at a deep discount
Develop a leadership success plan
How Don helped one client generate $48,000 of found cash by selling off old inventory
Find out how your company compares to industry averages. If your company is performing below, you're leaving money on the table
Create cash reserves through selling off old inventory
Find and cut unnecessary expenses. These savings go into your cash reserve
Write out your ideal customer and focus on keeping your existing customers
The power of finding out how long it takes your business to go from order to payment
Identify business "leaks" such as not collecting account receivables
One hidden expense are employees who don't start on time from lack of preparation
An example of a construction company wasting $265,000 from workers not starting on time at the job site
Leaders must work on their business and not get caught up by working in the business
Identify your key metrics and share with the entire company
What gets measure is what gets done
Treat your employees the same way you treat your clients
This podcast is brought to you by Deep Wealth. Are you thinking about selling your business? You have once chance to get it right and you better make it count. Learn how the Deep Wealth experience helps maximize company value before you sell. Master the same exit strategies we used to increase our company value 10X with our 9-figure exit.
This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.
Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer and "yes" to a 9-figure offer two years later. In the process we increased the value of our company 10X.
During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.
After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.
More Episodes (From Newest To Oldest)
The list below has the most recent episodes of The Sell My Business Podcast. Click on any title to find the show notes, transcripts, and additional resources.