Doris Valade On How To Create A Successful Exit (#012)

Doris Valade On How To Create A Successful Exit

"As entrepreneurs we don't see risks, we see opportunities." - Doris Valade

Doris Valade is a high performing operations-management business professional. Doris sold her business, Malabar Super Spice Company, in 2018. Malabar Super Spice is a company that Doris built from the ground up. With almost four decades of experience, Doris now helps companies maximize business results.


  • The importance of finding and solving a business problem
  • Why no customer is too small
  • The power of performing every role in your company before hiring employees
  • Why you must review your pricing on a regular basis
  • The down side of growing too fast
  • How resilience trumps resources
  • How Doris went from zero to hero by specializing
  • The importance of having a long-term plan for you and your business
  • Why it's important to know what you're not good at and to hire a specialist to take over that role
  • How Doris' company prospered when she fired herself in the roles of HR and marketing and hired people
  • The importance of a business coach
  • How Doris made more money on her exit by getting several quotes before hiring advisors
  • The important lesson Doris learned on how she was not the priority for her advisors
  • The on key thing Doris did to protect herself from her advisors and to look after her needs
  • Do not assume your advisors know more than you, especially when it comes to your company
  • Why Doris never viewed her business as a child and the important in this mindset
  • How having several buyers to choose from made all the difference for Doris
  • The importance of learning every detail in the agreement to buy your company
  • Lessons learned for Doris that benefits you of what not to do in your exit
  • Why it's important to put a time limit on how long you'll stay in your company after you sell
  • How Doris put things in perspective about challenges after a trip to Kenya

This podcast is brought to you by Deep Wealth. Are you thinking about selling your business? You have once chance to get it right and you better make it count. Learn how the Deep Wealth experience helps maximize company value before you sell. Master the same exit strategies we used to increase our company value 10X with our 9-figure exit.

Enjoy the interview!


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This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the successful deals, business owners leave millions of dollars on the deal table.

Who are we and how do we know? We're the 9-figure exit guys. We said "no" to a 7-figure offer and "yes" to a 9-figure offer two years later.  In the process we increased the value of our company 10X.

During our liquidity event journey, we created a 9-step preparation process. It's the quality and depth of your preparation that increases your business value.

After our 9-figure exit we committed ourselves to leveling the playing field. The Deep Wealth Experience helps you create a launch plan in 90-days. Our solution is resilient, relentless, and gets results. Enjoy the certainty that you'll capture the maximum value on your liquidity event.

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